Mindaugas Morkunas shares the background and impact of a successful film festival poster campaign that led to increased public recognition and volunteer applications.
These are the Vilnius International Film Festival (VIFF) posters created for the 2012 edition. In local language the festival name is ‘Cinema spring’ and the idea of the poster was to reflect the festival identity as well as revealing various feelings triggered by films in different people.
Everything is blooming in spring around and people see and find new things through films which they might be never noticed before. There were five different layouts created mirroring different characters of festival goers and different moods correlating with film genres (comedy, drama, etc.).
That year the creative posters inspired so many people to share those images on social media, and buzz was so positive that everybody felt how important creativity and soul of festival poster is. We receive more than 600 volunteers applications like never before.
Mindaugas Morkunas, Head of Festival Development, Vilnius International Film Festival